GESTALTUNG IN ECHTZEIT

Design in realtime of complex iconographic statements to add value to a brand or product is what we do. What material, what style, what space is the right foundation to represent my product. How  do I create desire. What psychological influence does my design have on a customer entering my store. How does Architectural design communicate brand values. How do you represent a brand that does not have a product, like TELEKOM or O2. What is the heritage of a Brand and where does it want to be in 15 years.

Who is the customer and how do I touch this target group. Do I sell an AUDI A1 or a Mini, a mobile phone or a financial service. Is my target group chinese, european, japanese or american. All these aspects have a strong influence on the design of spacial brand representation.

Spacial communication, Flagship stores, POS, Events, Tradeshows are becoming increasingly important. Architecture as a medium to manifest a product or a brand is becoming as important as classical TV commercials, print and web media. The question how a Nike or Apple store present itself globally is becoming more and more a brand strategic decision.